Becoming an Appointed Representative lets a firm carry out regulated activities under the umbrella of an FCA-authorised principal - but finding the right principal, with the right permissions and terms, is the hard part. Appointed Reps is a free service that matches firms to suitable AR principals and umbrella hosts across the market. We're an introducer, not a principal: we don't hold your permissions or provide oversight - we connect you with hosts who do, so you can compare terms and choose the right home. Tell us what you need and we'll point you to principals that fit your requirements best.